CHLORE
- Brand established : 2018
- Originating country : France
- Market category : Fashion, Fashion & more, Man
IN THE BEGINNING, THERE WERE TWO FRIENDS, Hélène Boulanger and Franck Laureys, who shared a passion for swimming and pushing themselves to the limit. She is a designer, has already launched a women's clothing line, and is looking to launch a swimwear project dedicated to swimming laps. He, a longtime front crawl enthusiast, wanted to put his marketing expertise to work on a more personal project in harmony with his passion. From this shared desire, Chlore was born.Initially a nod to the red post-swimming eyes found in the doubling of the O in the logo and the very particular smell of swimming pools, the name quickly became a staple of the collection of highly structured, technical and elegant swimwear, combining technology and know-how since 2015. The image and artistic direction are entrusted to Éric Beckman, a long-time friend who joined the adventure by creating the logo and the photo and video campaigns that have accompanied Chlore since its beginnings.