Wheat
- Brand established : 2002
- Originating country : Denmark
- Market category : Fashion & more
Rooted in Scandinavian heritage and shaped by the rhythm of family life, we design premium products that support the way children actually live. Curious, spontaneous, and endlessly exploring, nothing should feel too precious to play in, too complicated to wear, or out of place in everyday life.For 25 years, we have been dressing children from 0 to 12 years old, from the very first days to the adventures of childhood.As a company, we hold GOTS, GRS and RWS certifications, not because we have all the answers, but because transformation starts with transparency. Our standards don't stop at our door; they travel all the way back to the fields, the factories and the people behind every product.Our products are made to last, to be lived in, passed on and loved again.Tomorrow is built by little hands.