Joules
- Brand established : 1989
- Originating country : United Kingdom
- Market category : Babygear, Home / Decor, Fashion & more, Leisure & Fun, Maternity, Wellness & Care
Born in the British countryside and crafted with true British style and eccentricity, Joules has been designing upbeat, colourful clothing for over 30 years. Established by Tom Joule himself in Market Harborough, England in 1989, Joules was born when Tom identified a gap in the market for practical yet stylish and colourful, high-quality products that reflect the personalities of those who love the great outdoors. A true multi-channel brand, Joules carefully designs clothing, footwear and accessories for the whole family.
Since its inception, Joules has remained true to its bold British heritage whilst evolving to remain in tune with what customers want today: an unrivalled attention to detail and the thinking to provide something different where it’s least expected. The brand’s unique and recognizable hand-drawn prints make its products stand out from the crowd. With designs inspired by the outdoors, for the outdoors, the Joules Autumn Winter 2022 collections allow the whole family to embrace the elements and enjoy time outdoors, whatever the weather.