Milky Choice
- Fecha de creación : 2019
- País de origen : España
- Categoría : Moda y más
Milky Choice is a new fashion label for kids from size 0-3m to 10y based on timelessness collections. The brand that opts for a slow fashion business model, and offers clean designs produced with organic fabrics that flee from fast fashion trends.
It was born in Barcelona, in May 2019, promoted by the two founders, friends and mothers: Dánae Márquez and Cristina Maza.
It is a celebration of functionality, a commitment to return to fashion in its purest, most traditional state, fleeing from the low cost industry and fast fashion giants. The brand promotes the local economy by beginning to weave, from its first spring-summer 2019 collection, a network of solid products and betting both on young professionals, through whom synergies of knowledge and experiences are created, and on highly qualified artisans to support techniques at risk of being lost due to the automation of production processes. It is committed: designs with clean lines that seek the comfort of children, the functionality and the versatility of the garments.
Our collections gets its inspiration from the Mediterranean coasts, the freedom and innocence of the human being in its purest state: childhood.
Milky Choice seeks to offer simple and harmonious designs; garments that as their creative directors affirm “would be chosen by the children themselves when they see it in their wardrobe”.
The collection, which will be officially launched next SS24, continues offering a sustainable line with timeless garments that will be able to be reused in the upcoming seasons: Plain and patterned garments produced mostly with high quality organic fabrics to create a great variety of wardrobe basics.
In addition, the brand presents two capsule collections: one for woman and one for man. A selection of garments faithful to the same line of the brand for the elderly and the youngest of the family. A way to strengthen its positioning and brand awareness in different sectors.
Milky Choice promotes a slow fashion business model, that flees from massive purchases, commits to sustainability and seeks to generate a new vision in order to go back to the essence of real fashion.