The Picnic Day
- Brand established : 2021
- Originating country : United States
- Market category : Fashion
The Picnic Day's journey started in 2021 to celebrate optimism and creativity of little humans.
Our Spring/Summer 2025 collection Daydream was inspired by their inner travel. Everything is possible in their imaginary destination- from building a pretzel house to soaring like a bird across the ocean. Their fun journey is filled with limitless positivity, quirky creativity and smile. And that's what inspires the brand new direction of The Picnic Day. Our clothes and accessories embody laid-back, optimistic mood mixed with sophisticated Japanese / New Yorker essence.