Monsieur Caca
- Brand established : 2020
- Originating country : France
- Market category : Leisure & Fun
Why Monsieur Caca ? (Mr Poop) Because if you have children, you know that “Caca” (“Poop!”) is the third most frequently used word after “Mummy” and “Daddy”. Oh dear - is that a bad thing? Not at all! With the Monsieur Caca book, you can share a laugh with your kids and teach them some fun lessons as early as potty-training age. That little word, “Caca”, can sound like a swear word and raises a lot of questions. For many toddlers, potty training is not an easy phase. And later, at school, 8 out of 10 children hold themselves back because they don’t want to use the toilet outside their home! For all these reasons (and also just for fun), a friendly group of creative people came up with Monsieur Caca, a brand full of “Made in France ” humour. Monsieur Caca is the hero of a first book, “Ma soiée Cacarnaval” (“My Poopfest Party”), which has been a great success in bookshops and concept stores. Now he’s ready to conquer the world with new books, stationery and fashion items, because Monsieur Caca is also a lifestyle brand!