Ice-Watch
- Дата создания : 2007
- Страна происхождения : Бельгия
- Категория : Мода и другое
Time has never really been the same since Ice-Watch arrived on the watch market in 2007. A watch with a colourful concept based on fashion and accessibility that would spawn an international, cross-generational and cross-cultural brand that was 'right on the money'. Since then, the brand has continued to tick, evolve and invent new collections with complete transparency. A value conveyed by the name it has chosen: ICE.
His daring move - to transform the watch into a fashionable yet chic accessory - could have melted like ice in the sun. Instead, it has become one of the coolest success stories on the planet. To achieve this, the Ice-Watch brand has chosen to live every minute of controlled globalisation and to go and find the skills where they are. It's all about timing. In the service of its creation without frontiers, there is the talent 'designed in Belgium' and the reliability of Belgian services, the quality of Japanese movements (Miyota), Chinese expertise in production and assembly, Hong Kong organisation for logistics and distribution, etc.
The Belgian-World brand, which has now become a permanent fixture, will continue to do what it does best: give the watch market a hand with affordable prices (from €59) and unfailing dynamism, innovating, daring and daring again...