Rooie and Friends
- Brand established : 2024
- Originating country : Spain
- Market category : Fashion & more
Rooie is designed in Spain and inspired by the bold, fiery energy of redheaded personalities. Each piece is crafted to empower kids to express their spirit with confidence while adding that touch of sophistication for their moms. Rooie & Friends is more than a brand; it’s a celebration of friendship, individuality, and freedom. As a warm hug to our buddy Planet Earth, we proudly use sustainable, earth-friendly materials, creating fashion that encourages kids to be themselves—making friends, expressing their style, and dancing through life with joy. Because at Rooie & Friends, kids are “free to just be”. Come visit us at the PLAYTIME PARIS SINGULAR SECTION and join our family of renegades!