ecoBirdy
- Erstellungsdatum der Marke : 2018
- Herkunftsland : Belgien
- Kategorie : Haus / Deco
ecoBirdy redesigns discarded plastic into sustainable and ergonomic furniture. The brand offers aesthetic and functional designs for kids and grown-ups. The kids’ collection enables toddlers to experience creativity, while raising awareness on sustainability.
ecoBirdy was born in 2016 as a research project on plastic consumer goods, and how to recycle plastic toys sustainably. The two-year research was supported by the European Union Commission. Based in Antwerp, Belgium, founders and designers Vanessa Yuan and Joris Vanbriel come from different cultural backgrounds. After gaining several professional experiences in diverse fields of the international fashion and design industry, they found they share a vision to create solutions for environmental problems using innovative technologies.
ecoBirdy created a patented system that starts with the collection of old, unused plastic toys, passes through the recycling phase and ends with the design and production of pieces of furniture. This results in a new recycled and recyclable plastic material called ecothylene®. It has an ergonomic design, a new application of material, an innovative production process and an aesthetic impression. The Charlie Chair, Luisa Table, Rhino Lamp and Kiwi Container, along with a school programme and the story book “Journey to a New Life” were designed with an educational purpose in mind, to get youngsters engaged with sustainability.
Today ecoBirdy is not solely a children’s design brand, as its Furniture Collection and Tableware – Richard Armchair, Judy Side Table, Frost Table and Mabo Plate – have initiated an ethical “grown-up” line to home décor, proving that upcycled plastic waste can fit any needs. The design and production are all done between Belgium and Italy. ecoBirdy has been acknowledged by B Corporation for its social and environmental responsibility.