Basically Soho
- Brand established : 2022
- Originating country : United States
- Market category : Fashion & more
Basically Soho is a luxury, mom-owned children's sleepwear brand based in SoHo NYC, known for its ultra-soft bamboo sleepwear inspired by iconic travel destinations. Each pajama collection is paired with a matching Jet Set Baby board book so little ones can learn about the destinations that inspired the prints on their pajamas.