Kindred
- Brand established : 2023
- Originating country : Singapore
- Market category : Fashion & more
KINDRED is a children’s apparel line launched by fashion-group KIDS21 It brings a fresh perspective to kidswear by emphasising season-less, gender-neutral, and “everyday” pieces that emphasise comfort, versatility and durability. The brand’s new collection for kids consists of around 50 styles, made for children aged about two to twelve. A babywear collection and knitwear is launched for the first time.KINDRED’s design ethos values relaxed silhouettes, easy-care fabrics (in organic or sustainably sourced cotton) and multi-functional pieces (for example a button-down shirt that can double as a lightweight jacket). The designers are based in Singapore, London and Portugal, which suggests a global outlook. In terms of price positioning, the brand situates itself in the mid-range kidswear category — making accessible yet well-crafted items. All in all, KINDRED stands out in Singapore’s children’s fashion space by offering a thoughtful alternative to fast-season, gender-specific collections — instead promoting timeless, unisex basics designed for growth, play and longevity.