Milk Label
- Brand established : 2019
- Originating country : Australia
- Market category : Maternity
MILK LABEL is an Australian motherhood brand creating thoughtfully designed leakproof bras and natural fibre underwear for pregnancy, postpartum and beyond. Founded by two mothers seeking a better alternative to disposable breast pads, the brand combines patented leakproof technology with soft, responsibly sourced materials to support women with comfort, confidence and ease through every stage of motherhood.At the heart of the collection are MILK LABEL’s reusable leakproof bras, crafted using Australian Merino wool and engineered bamboo cotton absorbent layers that offer discreet protection from breastfeeding leaks without compromising on softness or style.Complementing the range is a collection of matching breathable bamboo and cotton underwear, designed specifically for mothers’ bodies with comfort, flexibility and everyday wear in mind.Driven by a commitment to sustainability, natural fibres and low-waste design, MILK LABEL creates modern essentials that care for both people and planet — embracing all aspects of motherhood: the beautiful and the messy.